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TRACE Sports

TRACE Sports boosts global expansion with rebrand

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On October 1, 2013, international sports entertainment channel TRACE Sports rebranded to TRACE Sport Stars, globally. Read TV Asia Plus' exclusive interview with TRACE executives about the rebrand here (http://www.onscreenasia.com/article/tv-asia-plus-web-exclusive-interview-with-trace-s-co-founder-chairman-and-ceo-olivier-laouchez-and-md-asia-pacific-james-ross/13210). As part of the rebrand,TRACE Sports Stars has commissioned more than 100 hours of entertainment programming from … [Read more...] about TRACE Sports boosts global expansion with rebrand

TRACE Sports launches in South Korea

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Singapore - TRACE Sports has signed its first cable carriage deal in South Korea in partnership with CJ HelloVision, as the channel continues to expand around Asia and the world. As part of the new deal, TRACE Sports will be available to all CJ HelloVision premium package subscribers in each of their systems operator areas.  In an exclusive interview with TV ASIA Plus, James Ross, MD, TRACE Asia-Pacific, said “South Korea is very tough market for foreign channels, … [Read more...] about TRACE Sports launches in South Korea

MIPTV: TRACE Group celebrates 10 year anniversary at MIPTV

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TRACE Group is celebrating the company’s 10 year anniversary as its expansion continues; following on from a new deal in one of Europe’s fastest growing TV markets. It’s most recent agreement saw it sign a carriage deal with Türksat. As part of the deal, HD channels TRACE Sports and TRACE Urban will both be available to customers with Türksat’s ‘Ust Paket’ premium package. Türksat is the second Turkish operator to distribute TRACE Urban after TT … [Read more...] about MIPTV: TRACE Group celebrates 10 year anniversary at MIPTV

TRACE Sports launches on India’s Airtel

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TRACE Sports has launched on one of India's major satellite operators, Airtel, which counts over 7 million subscribers nationwide. The sports celebrities channel is now available in standard definition to over 3 million Airtel subscribers in the South of India via the “South value sports pack" and in the rest of the country via the “Economy sports pack”. The deal was signed through TRACE Sports’ Indian partner New Delhi Television (NDTV). TRACE Sports is the first channel … [Read more...] about TRACE Sports launches on India’s Airtel

TRACE Sports to launch on Singapore’s mio TV

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Hong Kong – TRACE has joined forces with mio TV to bring TRACE Sports to the Singapore market.  Through this partnership, over 380,000 Singaporean subscribers will have access to TRACE programming through mio TV, a unit of SingTel. The mio TV deal brings to sports fans TRACE Sport’s exclusive celebrity programming on the same operator that carries the English Premier League.  TRACE Sports is the first channel to focus exclusively on sports celebrities and brings fans … [Read more...] about TRACE Sports to launch on Singapore’s mio TV

TRACE Sports partners with Sky News to air in Australia

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Hong Kong – TRACE Sports programming has launched on Sky News’ Multiview Service, marking the channel’s first foray into the Australian market. While the world’s eyes are on London, subscribers to Sky News will have access to TRACE Sports, giving viewers the opportunity to view exclusive programmes on the relationships, backgrounds, home lives, training and personal stories of champion athletes, as well as daily behind-the-scenes updates on all the action. Viewers can … [Read more...] about TRACE Sports partners with Sky News to air in Australia