Paris – Transcoding specialist ATEME has won its first Middle East customer for its TITAN platform, in a deployment by content aggregator Intigral for both IPTV and OTT services in Saudi Arabia. Intigral chose ATEME’s TITAN carrier grade transcoding solution because of its support for both file-based and adaptive streaming video, as well as the ability to deliver video content at the highest possible quality to multiple screens. Intigral is a joint venture between Saudi Telecom Company (STC) and All Asia Networks (ASTRO), meeting the content delivery needs of operators in the Middle East.

Intigral first deployed ATEME’s file transcoding software early this year, for delivering VOD to STC’s IPTV customers in Saudi Arabia, but has now replaced that with TITAN to support OTT streaming as well.

Intigral is currently aggregating content at its operations centre in Dubai and then distributing it to STC over a 155 Mbps fiber link. This service will include IPTV, VOD and OTT, so this will be one of the first cases where all three delivery technologies are integrated via a single transcoding platform. Currently the platform serves 35,000 STC IPTV customers, but Intigral is aiming to have 70,000 by the end of 2012, and 200,000 to 300,000 by 2015.