Singapore – ESPN STAR Sports (ESS), a major sports content provider in Asia, and The England and Wales Cricket Board (ECB) have announced a new seven year contract for the exclusive multi-platform rights to broadcast its domestic and home international matches.

The deal, which runs from 2013 to 2019, incorporates exclusive rights for television, online, mobile and radio, covering the major cricket markets of India, Pakistan, Sri Lanka and Bangladesh among others across Asia, as well as territories in North Africa. As part of this agreement, ESS will broadcast more than 300 days of live international cricket action, including 47 test matches, 63 one day internationals and 15 Twenty20 games.

In addition, ESS will broadcast 60 days of ECB’s top class domestic cricket every year, including the popular Friends Life t20 competition, England Under 19s and England Women’s cricket. Specifically for the Indian subcontinent, the cricket action will be available during prime time, making it a very interesting proposition for fans and advertisers alike.