Cannes – New platforms and expanding global markets are driving new blockbuster TV content deals ranging from formats, scripted series and international co-productions to factual and experimental media.

With 11,000 executives, including 4,000 buyers from more than 100 territories in town representing all aspects of the new eco-system of the entertainment business, the global transformation of TV was clearly visible at this year’s MIPTV and offered a multitude of new business opportunities for the industry.

During the market, major studios, production companies and broadcasters rubbed shoulders with executives from the likes of Amazon, Hulu, YouTube, Twitter and Google as well as more recent players to have broken onto the scene such as Machinima, Zeebox, Maker studios and NoTube.

There was also a growing delegation from China at MIPTV this year with more than 200 delegates from the country. Numerous Chinese dignitaries were in Cannes including Cao Yin, Deputy Director-General of the International Coorporation Department, SARFT, and Luo Ming, Vice President of China Central TV (CCTV).