Singapore – The cross-carriage measures, which was first introduced by the Media Development Authority on 12 March 2010, will be implemented from 1 August 2011. Effectively, this means that from 1 August, pay TV retailers who have acquired any exclusive content on or after 12 March 2010 (Qualified Content) must widen the distribution of such content by offering it to other subscribers through the set-top boxes of qualified pay TV retailers. In order to facilitate implementation, MDA has made changes to the Media Market Conduct Code which seeks to promote fair market conduct and effective competition by laying out the ground rules for fair competition in the media market. For full details on the changes to the Code, please refer to http://www.mda.gov.sg/Policies/PoliciesandContentGuidelines/Pages/Competition.aspx.