Sydney – Kids’ media consumption in Australia has increased over the past year, with their total spending power rising to A$1.8 billion annually, Cartoon Network’s annual leading research study into children and parents New Generations 2016 has found. The report revealed that TV ads are still the most effective for reaching children, with watching TV remaining the top media consumption activity for kids. An impressive 92% of children watched TV in the last month – up 8%, with most tuning in … [Read more...] about TV still the most influential platform for kids
YouTube
Carpool Karaoke now a format
Los Angeles– CBS Studios International along with Fulwell 73 announced that Carpool Karaoke, the global viral video sensation broadcast on CBS’s The Late Late Show with James Corden is now available as a format to international broadcasters. The Carpool Karaoke segment is the most social hit ever on U.S. late night television, with almost 600 million views on YouTube since its inception only a year ago. The show has quickly become known for attracting the world’s biggest stars including Adele … [Read more...] about Carpool Karaoke now a format
Endemol launches ICON Asia
Amsterdam / Singapore / London- Endemol Shine Beyond announced the launch of ICON Asia. This latest adaptation of the global digital lifestyle network is the first of its kind in the region, bringing the best and latest in local fashion, travel, lifestyle and beauty trends, combined with a commitment to high production value. The channel is produced by Endemol Shine Beyond and will be launched out of Endemol Shine Beyond’s Asia hub in Singapore. The channel will initially be produced in … [Read more...] about Endemol launches ICON Asia
Culture Machine crosses 500m in viewership
Mumbai- Culture Machine affirms its position as the number one digital media network as it crosses a whopping 500 million viewership mark on YouTube, 19 million on Facebook and 1.4 billion watch minutes. In less than three years, the company has produced 7.8 billion minutes of content on YouTube across genres enabling it to garner the undisputed leadership position. … [Read more...] about Culture Machine crosses 500m in viewership
New series – Legends of Gaming
Endemol Shine Beyond UK announced a brand new series of hit eSports entertainment franchise, Legends of Gaming, featuring some of the biggest names in YouTube gaming including Ali-A and TheSyndicateProject. The latest series, in conjunction with PlayStation 4, will be bigger than ever as 12 contenders, with over 6 billion combined views on YouTube, battle it out for the ultimate title of Legend of Gaming. … [Read more...] about New series – Legends of Gaming
Outdoor Channel goes local
Singapore- Outdoor Channel (Asia) announced that it has commissioned a new mini-series of fishing tips and insights presented by Singaporean YouTube personality, influencer and extreme angler, Luke Maow Bear. The new mini-series premieres on Outdoor Channel in May. The foray marks Outdoor Channel’s first move into local production and is part of the network’s dedicated push to feature even more relevant, entertaining Asian content and talent. … [Read more...] about Outdoor Channel goes local