Non-fungible Tokens (NFTs), essentially blockchain-certified digital art, have been gaining immense popularity among brands, artists, celebrities, etc, both in India and globally. India’s leading media conglomerate Viacom18’s Youth, Music and English Entertainment (YME) cluster, is all geared up to set its foot in the rapidly growing digital space of non-fungible tokens with the announcement of the NFT marketplace Fullyfaltoonft.com, which has been setup by GuardianLink.io - a pioneer and … [Read more...] about Viacom18’s Youth, Music, and English Entertainment Cluster announces launch of new NFT marketplace Fully Faltoo
VH1
Vh1 in association with JioSaavn launches ‘Pop Hits Certified’
Can you imagine a world or life without music? We sure can’t. Music is still the No.1 stressbuster and much like anything else, music influences one’s moods and emotions. In an endeavour to celebrate the power and beauty of pop music, Vh1, Viacom18’s international music and English entertainment channel in association with JioSaavn, South Asia’s largest music and audio-streaming service, announces the launch of POP HITS CERTIFIED, a bi-monthly show only on Vh1, starting 15th December 2021. The … [Read more...] about Vh1 in association with JioSaavn launches ‘Pop Hits Certified’
Extensive anti-tobacco campaign for World No Tobacco day
India - Viacom18’s Youth and English Entertainment brands MTV, MTV Beats, Vh1, Comedy Central and Colors Infinity joined hands with Ketto, an online fundraising website, to launch an Anti-Tobacco Campaign on ‘World No Tobacco day’. The campaign is not just aimed at creating Anti-Tobacco awareness but also encourages people to donate in support of Kato’s initiative to help Cancer patients. MTV, MTV Beats, Vh1, Comedy Central and COLORS INFINITY, have activated a five-brand digital … [Read more...] about Extensive anti-tobacco campaign for World No Tobacco day
Music evolution in India
India - Viacom18, the house of iconic brands like COLORS, Vh1, Nick and MTV, is all set to strengthen its youth and music portfolio, with the announcement of a 24X7 music brand ‘MTV BEATS’. MTV, a brand that defines pop culture, is also the brand that changed the way music was consumed. From introducing music television to India that defined an entire generation as the MTV Generation, to giving the country unforgettable shows such as MTV Unplugged, Coke Studio@MTV, Dewarists and MTV Spoken Word; … [Read more...] about Music evolution in India
“LeAnn & Eddie” premieres on CMT
LeAnn & Eddie Toronto, Ontario – Every story has two sides. This November, Corus Entertainment’s CMT gets inside the world of celebrity couple LeAnn Rimes and Eddie Cibrian with their reality series LeAnn & Eddie. Famous in their own right for years, it wasn’t until the country music star and seasoned actor became a couple that the tabloids and public became enamoured with their every move. The series will unveil the truth behind their lives and navigate the gossip that … [Read more...] about “LeAnn & Eddie” premieres on CMT
Viacom and Twitter partner to deliver social video campaigns for marquee shows and events
New York - Viacom Inc. and Twitter announced a partnership to deliver social video advertising campaigns around the most popular shows and biggest events throughout Viacom's network portfolio, which includes MTV, VH1, CMT, Nickelodeon, COMEDY CENTRAL, TV Land, Spike and more. Viacom is the latest media company to join the Twitter Amplify programme. The partnership will launch with the 2013 MTV Video Music Awards, during which MTV will deliver real-time, sponsor-supported … [Read more...] about Viacom and Twitter partner to deliver social video campaigns for marquee shows and events
