India’s leading youth entertainment brand, MTV has announced the return of the biggest dating reality television show – MTV Splitsvilla X5: ExSqueeze Me Please. Co-hosted by Sunny Leone and Tanuj Virwani, the newest season of love, sizzling chemistry and never-ending drama will witness 21 hot singles step up their game to win ‘Dil aur Fame’. The fifteenth season welcomes new sponsors NEWME and Fixderma Shadow Sun Protection, as Wild Stone Deos and Perfumes comes on board for the second … [Read more...] about MTV announces the latest season of its dating reality show MTV Splitsvilla X5
Anshul Ailawadi
Vh1 announces the launch of Vh1 AniNation, a revolutionary one-stop destination for anime enthusiasts
Vh1, Viacom18’s and India’s leading international music and English entertainment channel has announced the launch of ‘Vh1 AniNation’, a first-of-its-kind innovative, diversified content segment for anime enthusiasts. Catering to the burgeoning fandom across the nation, Vh1 AniNation will serve as an exciting platform that fuses visually stunning animation, engaging community discussions, and a curated musical experience, to celebrate the rich cultural tapestry of Japanese anime. Speaking on … [Read more...] about Vh1 announces the launch of Vh1 AniNation, a revolutionary one-stop destination for anime enthusiasts
Entertainment giants MTV India and T-Series strike a ground-breaking industry-first global deal for MTV Hustle
The mega giants of music industry MTV India and T-Series join forces in first of its kind global deal for a genre-defining rap reality television show, MTV Hustle. Launched in 2019 by MTV India, this clutter-breaking show successfully brought India’s underground rap music to country’s mainstream landscape. A first-of-its-kind initiative by a non-fiction IP in India, this partnership will entail exclusive music rights for worldwide distribution, thereby serving the show’s vision of building … [Read more...] about Entertainment giants MTV India and T-Series strike a ground-breaking industry-first global deal for MTV Hustle
MTV announces the 19th season of its youth adventure reality show MTV Roadies – Karm ya Kaand
MTV Roadies, India's most iconic youth reality show, is back with a bang! India’s leading youth entertainment channel, MTV, a part of Viacom18’s Youth, Music, and English Entertainment (YME) cluster is thrilled to announce the latest season of the unrivalled youth adventure reality television show MTV Roadies - ‘Karm ya Kaand’. With an aim to scale up action, the 19th season of MTV Roadies is all set to redefine entertainment with high-octane action, daredevilry, and … [Read more...] about MTV announces the 19th season of its youth adventure reality show MTV Roadies – Karm ya Kaand
MTV amps up its content slate, launches new season of its marquee show MTV Splitsvilla X4
Fortifying its position as the leader in youth-centric entertainment, MTV continues to up its ante with tentpole original content for its viewers. MTV’s much-anticipated marquee franchise is back for another exciting season; MTV Splitsvilla X4 is all set to present a unique mélange of modern-day dating and classic romance, where true love is hard-earned. In its latest season, MTV Splitsvilla X4, co-powered by Wildstone Deos and Perfumes and ONN…Total Comfort, is all set … [Read more...] about MTV amps up its content slate, launches new season of its marquee show MTV Splitsvilla X4
Viacom18’s Youth, Music and English Entertainment cluster strengthens its multiplatform content strategy for 2022
Viacom18’s Youth, Music and English Entertainment (YME) cluster comprising of MTV, MTV Beats, Comedy Central, Colors Infinity, and Vh1 revealed its robust multiplatform content strategy for the year ahead in a media roundtable event held on March 10. In the past year, the repertoire of brands has seen positive growth with 9.8 billion impressions across TV, social media, and the network’s OTT platform, Voot. Along with this, the cluster also reported that they drew viewers during … [Read more...] about Viacom18’s Youth, Music and English Entertainment cluster strengthens its multiplatform content strategy for 2022
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