Grupo Éxito, South America's largest retailer, has entered a deal with Keshet International (KI) for its cross media brand TOUCH to act as the basis for an interactive multi-platform game including a series of live “shorts” on Colombia’s leading channel Caracol. In an unprecedented high-profile ad campaign, TOUCH has a nation of viewers playing simultaneously to win a share of 2.000 million Colombian pesos ($685,000 US) in prizes. Each lasting 90’, the shorts are currently airing … [Read more...] about Grupo Éxito chooses TOUCH
Touch
FOX announces 2013/ 2014 upfront
Kevin Reilly, Chairman, Entertainment, Fox Broadcasting Company, has unveiled the FOX primetime slate for the 2013-2014 television season. The network picked up several new series including comedies Dads – which stars award-winning Seth Green; Brooklyn Nine-Nine; Enlisted; Surviving Jack; Us & Them; Murder Police; dramas Almost Human, executive produced by J.J Abrams with an all-star cast; Rake with Greg Kinnear set to make his television debut; Gang Related; and adventure thriller … [Read more...] about FOX announces 2013/ 2014 upfront
