According to the Business Standard, India’s top advertisers and broadcasters have resolved the differences that emerged regarding the frequency of TV ratings. Seven broadcasters - STAR India, ZEE, NDTV, Times Television, BAG, Viacom 18 and Network 18, and Multi Screen Media - and advertisers such as Hindustan Unilever, Procter & Gamble, Coca-Cola and PepsiCo were in conflict after the decision by the seven networks to shift to monthly ratings two weeks ago. Providing weekly ratings to … [Read more...] about India’s advertisers and broadcasters reach compromise on TV ratings
TAM
OzTAM extends long-term agreement with Nielsen
OzTAM has extended its contract with global information and insights company Nielsen for the supply of television audience measurement (TAM) services in five Australian metropolitan markets. The new agreement takes effect on January 1, 2015 and continues through 2017. OzTAM CEO Doug Peiffer said: "This new agreement leverages OzTAM’s substantial investments including the introduction of its Time Shift Viewing service, upgrading all panel homes to the state-of-the-art UNITAM metering system … [Read more...] about OzTAM extends long-term agreement with Nielsen
NGC presents second Malaysian Journey special
Asia Pacific – National Geographic Channel (NGC), FOX International Channels’ (FIC) flagship channel in the factual genre, has again been selected as a major platform to help Malaysia Tourism Promotion Board (MTPB) promote Malaysia as a top travel destination in Asia. Five years after the first installment of the eco-travel documentary Malaysian Journey aired on National Geographic Channel, MTPB has signed up for a second installment, which will focus on the country’s beautiful … [Read more...] about NGC presents second Malaysian Journey special
