London – To stem customer attrition Pay-TV operators today have to ensure they move beyond simply providing a good service and collecting payment, and instead use insights gleaned from subscriber data to pre-empt customer defections and even win back those who have already left, according to a new research-based whitepaper from Paywizard. In the paper, entitled Seize the Moments: Easy Exit, Welcome Return, Paywizard demonstrates that increasingly pay-TV customers are demanding a better … [Read more...] about Pay-TV operators to develop data-driven CRM strategies