Singapore – The power of social media is undeniable, as people spend more time on social media platforms, surpassing everyday Internet activities such as checking emails. In 2013, social media activity was the most time consuming activity conducted online. Real-time social platform Twitter has more than 241 million users globally and is available in 35 languages. Shailesh Rao, Twitter Inc’s Vice President for Americas, Asia Pacific and Emerging … [Read more...] about Twitter to deliver address at CommunicAsia2014 and BroadcastAsia2014
social media
What’s App?
When one steps out their door, one checks for the essentials needed to go about the day: wallet, car key – the mobile phone. Over the years, our mobile devices have evolved to include numerous functions unthought-of decades ago; it’s quite shocking to think back to a time when a mobile phone was merely used to make phone calls. Today, social applications incorporated into mobile devices take communication with family, friends and colleagues to a whole new level. According to … [Read more...] about What’s App?
Rise of the ‘second screen’
The continued rise in sales of tablets and smart devices underlines the growing revenue opportunities from digital delivery of entertainment and media (E&M) and advertising to increasingly connected, and particularly mobile consumers, according to the annual Global Entertainment and Media Outlook 2012-2016 released by PricewaterhouseCoopers (PwC). While the consumption of professional video content has never been more popular, consumers want more flexibility in how they access and pay for … [Read more...] about Rise of the ‘second screen’
StarHub Refines international talent format
Singapore – StarHub has imported internationally-successful singing competition Academy Fantasia, into Singapore. The Singapore version will be a reality-based Mandarin singing competition with LIVE-streams utilising multi-platforms. Refinery Media, pioneers of the usage of multi-platform social media tools in Asian-made reality TV productions, is partnering StarHub to provide its expertise to the programme. The show also sees the inaugural collaboration with hair care brand Sunsilk. … [Read more...] about StarHub Refines international talent format
Digital dreams
Singapore – MediaCorp VizPro International and Singapore infocomm Technology Federation (SiTF) are jointly organizing the Asia Pacific ICT Summit 2012 (APICTS 2012) with the theme, “Success with Digital Engagement”. The event, held over two days at Marina Bay Sands from 13 to 14 March, will focus on major digital opportunities and challenges that are faced by both marketing and ICT specialists in the Asia Pacific region. Renowned regional speakers and key leaders from digital … [Read more...] about Digital dreams
Data wars are starting social but will IT end in murder?
“All TV viewing will be social in the future.” It was a bold and loaded statement made by Joanna Shields, Facebook’s MD and VP of EMEA, during her keynote held at Amsterdam’s IBC. But very few at this year’s show were betting against this scenario. On the demand side, social recommendation and engagement with broadcast content is proving to be a hit with audiences and a natural evolution of water cooler conversation. On the supply side of the industry, the social … [Read more...] about Data wars are starting social but will IT end in murder?
