Singapore – The power of social media is undeniable, as people spend more time on social media platforms, surpassing everyday Internet activities such as checking emails. In 2013, social media activity was the most time consuming activity conducted online.

Real-time social platform Twitter has more than 241 million users globally and is available in 35 languages. Shailesh Rao, Twitter Inc’s Vice President for Americas, Asia Pacific and Emerging Markets, will deliver a visionary address at CommunicAsia2014 Summit and BroadcastAsia2014 International Conference titled “You Matter: Asians Shaping The Pulse of the World Through Live, Authentic Conversations” to examine the role of social media and its significance in today’s society. The address will be held on June 18, 2014, at Marina Bay Sands, Singapore.

Shailesh Rao

Known for his previous role in building Local Search, India, and YouTube and Display across the region for Google, Shailesh Rao, now in charge of the largest international businesses for Twitter, will highlight how social media platforms are revolutionising societies, organisations, media and next-generation consumer behaviour. More than just a reflection of their lives, social media is now shaping political elections, global sporting events, TV shows, news, businesses, entertainment, disaster relief and all the things that matter most to consumers.

“More than half of the world’s population lives in the Asia Pacific region, and social media gives them the ability to connect with each other, while enabling their voices to be heard around the world. Now, more than ever, Asian consumers have the platform and desire to shape both local public discourse and the pulse of the world. These public conversations, ranging from personal interests to key cultural moments, provide everyday opportunities for governments, businesses, media organisations and influential personalities to connect with people across the region. Thus brands and businesses who embrace the power of social media for live, authentic conversations with Asian consumers will be the leaders of tomorrow,” commented Shailesh Rao.

Decision makers foraying into the world of social media can also hear from Rao’s address about the importance of engagement and why it is the only social currency that truly matters.

Rob van den Dam, IBM Corporation’s Global Telecom Leader Institute Business Value will deliver the opening keynote address for the newly developed “Digital and Social Disruptions” track on June 17. Speaking on the topic, “Social Media and the Power of Asian Consumers,” Rob van den Dam will present results from IBM’s 2014 Telecom Consumer Survey, conducted across 35 countries, and share examples of how telecom operators are adopting social media to achieve their goals.

Together with speakers from other social media giants, including Benjamin Grubbs, APAC Head, Partner Marketing, YouTube, Sergio Salvador, Head of Southeast Asia, Strategic Partnerships, Google, Nitin Mathur, Head of Marketing, Yahoo! India & SEA, Erin Dwyer, Executive Director, Digital Marketing, Starz and Ronen Mense, Vice President of Sales and Business Development Operations, MassiveImpact, delegates to the CommunicAsia2014 Summit, BroadcastAsia2014 International Conference and Creative Content Production Conference can expect thought-provoking tracks addressing the latest trends in social media and challenges faced by businesses, such as: