Singapore/London – The BBC announced that BBC World News and BBC.com will launch a new brand positioning and major global marketing campaign titled “Live the Story” today. The activity will include television, press, online, radio, Out of Home and experiential media. The campaign will span consumer and trade media with particular focus on Germany, Singapore, Hong Kong and additional activity across other European markets and the U.S. According to BBC, the campaign focuses on … [Read more...] about BBC World News and BBC.com launch “Live the Story” global marketing campaign
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Singapore’s Character Farm and Catalonia’s Neptuno Films take on “Katakune”
Barcelona – Catalan producer/distributor Neptuno Films, and Singapore-based producer Character Farm Pte Ltd, have signed a deal that will see Neptuno Films handle global distribution (excluding China) of 3D series Katakune (260 x 2'). Katakune, which features Katakune the silkworm, is an original, award-winning, educational, 3D-animated cartoon series created for children 2 to 5 years old. The series concentrates on values such as mutual respect, friendliness, understanding and … [Read more...] about Singapore’s Character Farm and Catalonia’s Neptuno Films take on “Katakune”
CNBC launches ad campaign to thank viewers across Asia Pacific
Singapore – CNBC has launched a pan-Asian advertising campaign to thank viewers for making it the number one international business and financial news channel across the region, based on the latest figures from the Pan Asia-Pacific Cross Media Survey (PAX). Created in-house, the campaign uses the headline “Thank you for making us #1” and features the anchors of Squawk Box Asia (Bernard Lo, Lisa Oake, Martin Soong), Cash Flow from Australia (Oriel Morrison) and Managing Asia … [Read more...] about CNBC launches ad campaign to thank viewers across Asia Pacific
The Walking Dead scores strong ratings in Southeast Asia
FOX International Channels (FIC) announced that the mid-season return of Season 3 of The Walking Dead, which premiered exclusively on FOX Movies Premium in Hong Kong and South East Asia on February 17, received strong ratings and beat the high viewership of the show’s previous seasons. The Walking Dead Season 3 premieres every Sunday at 10PM HKT/11PM MAL time, with the season finale on April 7, 2013, on FOX Movies Premium. According to AGB Nielsen Media Research, The Walking Dead 3’s … [Read more...] about The Walking Dead scores strong ratings in Southeast Asia
Asian Food Channel celebrates International Women’s Day
Singapore – The Asian Food Channel (AFC) will commemorate International Women’s Day by exclusively premiering two women-centric programmes this month. On March 12, 2013, AFC will exclusively premiere a brand new programme named Spice Goddess (13 x 30’), a series featuring talented chef, Bal Arneson. Born in a small town in Punjab, India, Chef Bal is no stranger to the art of Indian cuisine. She spent most of her time in the kitchen when she was a child and managed to … [Read more...] about Asian Food Channel celebrates International Women’s Day
Kantar Media expands Asian footprint
London – The Cambodian Broadcasting Service has awarded Kantar Media a two year contract for television audience research. The contract, beginning this year, extends Kantar Media's footprint for audience research to 62 countries including eight Asian Pacific countries: Australia, China, Cambodia, New Zealand, the Philippines, Singapore, South Korea and Vietnam. Kantar Media will record the television viewing habits of more than 500 homes in specific regions and urban areas including Phnom … [Read more...] about Kantar Media expands Asian footprint