Paris – MIPTV 2017 is thrilled to announce Pepsi’s Adam Harter and AOL’s David Shing as the first two keynote speakers of MIPTV 2017. The world’s leading entertainment content market, MIPTV takes place in Cannes, France from 3-6 April 2017. Both speakers will explore “the new frontiers of storytelling,” which has been chosen as the overarching theme of MIPTV 2017. Creators, from producers to brands, are seeking to come up with the next bingewatch-worthy story, while at the same time the … [Read more...] about MIPTV 2017 explores frontiers of storytelling
Pepsi
Pepsi steps up with expansive web movie campaign
Beijing – Following the success of its 2012 Chinese New Year campaign, Pepsi has again partnered with Youku Tudou on a web movie campaign, Bring Love Home. The 30-minute web movie premiered January 21, simultaneously on Youku.com, Tudou.com, and in a Beijing theatre packed with Pepsi celebrities. Pepsi's 2012 campaign of the same title involved a web movie released on Youku and a call for Youku users to upload videos expressing their wishes for their family members. Prior to the movie … [Read more...] about Pepsi steps up with expansive web movie campaign