Hong Kong – China’s Youku Tudou Inc. and Hong Kong’s Television Broadcasts Limited (TVB) have entered an exclusive partnership that will bring an annual volume of over 2,500 hours of TVB's newest dramas and old classics to Youku Tudou's websites and mobile clients. The two year deal will extend Youku Tudou's coverage to virtually all new and classic TVB titles. The two parties also will explore partnerships to co-produce original content and share resources, including … [Read more...] about Youku Tudou to present TVB content exclusively
Tudou.com
Pepsi steps up with expansive web movie campaign
Beijing – Following the success of its 2012 Chinese New Year campaign, Pepsi has again partnered with Youku Tudou on a web movie campaign, Bring Love Home. The 30-minute web movie premiered January 21, simultaneously on Youku.com, Tudou.com, and in a Beijing theatre packed with Pepsi celebrities. Pepsi's 2012 campaign of the same title involved a web movie released on Youku and a call for Youku users to upload videos expressing their wishes for their family members. Prior to the movie … [Read more...] about Pepsi steps up with expansive web movie campaign
The Future is Now
Deutsche Welle (DW), Germany’s international broadcaster, has secured distribution of several lifestyle and culture programmes on four leading Chinese video portals –v.huanqiu.com, youku.com, tudou.com and ku6.com. These new partners place great importance on offering high quality, interesting, relevant, international programming to their audiences and reach approximately one million viewers throughout China. Among the titles that have been chosen are the Chinese editions of Global … [Read more...] about The Future is Now
