Beijing – Following the success of its 2012 Chinese New Year campaign, Pepsi has again partnered with Youku Tudou on a web movie campaign, Bring Love Home. The 30-minute web movie premiered January 21, simultaneously on Youku.com, Tudou.com, and in a Beijing theatre packed with Pepsi celebrities.

Pepsi’s 2012 campaign of the same title involved a web movie released on Youku and a call for Youku users to upload videos expressing their wishes for their family members. Prior to the movie premiere, the campaign successfully generated thousands of uploads, and garnered more than 100 million views.

Building on last year’s success, Pepsi designed this year’s campaign to have the scope and quality of a major title release – in addition to the web movie and user-submitted video contest, viewers can enjoy a celebrity-packed music video featuring lyrics about home, family, and mutual trust, additional mini-web movies, and a lottery. In addition to Youku Tudou’s media platform, this year Pepsi also leveraged the power of Sina Weibo, Tencent Weibo, and Taobao.

Bring Love Home opens with a bus full of people anxiously heading home to their families to celebrate Chinese New Year. A surprise blizzard strands their bus in the mountains and threatens to bring out the worst in everyone. As they seek shelter in an abandoned cabin and settle in spend New Year’s Eve together, the strangers open their hearts to one another and enjoy a beautiful holiday. When the storm passes and they reunite with their families, the stranded strangers really do “Bring Love Home”: not just love for their nuclear family but, as Pepsi’s campaign suggests, love for everyone from colleagues and strangers to their online “micro-family.” A shorter version of the movie uploaded several days ago already has 10 million views.