El Segundo, CA–Mattel, Inc. announced the formation of Mattel Creations, a centralised content division that will leverage the company’s iconic global brands and library of celebrated properties to drive premium content across multiple platforms including theatrical, television and digital. This new cross-portfolio content strategy will be headed by Mattel’s Chief Content Officer, Catherine Balsam-Schwaber, who joined Mattel in September 2015. Underlining its commitment to the new division, … [Read more...] about Mattel launches Mattel Creations
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Thomas & Friends ride to China
The worldwide leader in the design, manufacture and marketing of toys and family products, and HIT Entertainment, one of the world's leading pre-school entertainment companies and a subsidiary of Mattel, has today announced its latest CGI feature length Thomas & Friends™ special Sodor's Legend of the Lost Treasure will debut in 5,000 cinemas across China on the 20th February 2016. This is the first time a Mattel-owned brand has seen a theatrical release in China, and will be the first … [Read more...] about Thomas & Friends ride to China
CEO Bryan G. Stockton named Chairman of Mattel
EL SEGUNDO, California – Mattel, Inc., have announced that the Board of Directors has named CEO Bryan G. Stockton, 59, as Chairman of the Board effective January 1, 2013. Stockton succeeds Robert A. Eckert, 58, who will be retiring from his service as director and Chairman of the Board effective December 31, 2012. Stockton will continue to hold the position of chief executive officer, a position held since January 2012. "During the last year as CEO, Bryan has further demonstrated his … [Read more...] about CEO Bryan G. Stockton named Chairman of Mattel
Mattel & ITV Studios agree landmark games and TV formats deal
Cannes - ITV Studios and Mattel, Inc. announced a landmark deal for ITV Studios to develop several of Mattel's market-leading family entertainment board-game brands into international TV formats and multi-platform properties. In addition, ITV Studios Global Entertainment will distribute the content worldwide. The new agreement will include some of Mattel's most globally popular games brands such as Scrabble - the classic word board game; Pictionary - the game of quick draw and UNO - one of the … [Read more...] about Mattel & ITV Studios agree landmark games and TV formats deal
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