Cannes – ITV Studios and Mattel, Inc. announced a landmark deal for ITV Studios to develop several of Mattel’s market-leading family entertainment board-game brands into international TV formats and multi-platform properties. In addition, ITV Studios Global Entertainment will distribute the content worldwide. The new agreement will include some of Mattel’s most globally popular games brands such as Scrabble – the classic word board game; Pictionary – the game of quick draw and UNO – one of the most popular card games in the world where players try to win by strategically eliminating all their cards by matching colours or numbers.