Cannes - ITV Studios and Mattel, Inc. announced a landmark deal for ITV Studios to develop several of Mattel's market-leading family entertainment board-game brands into international TV formats and multi-platform properties. In addition, ITV Studios Global Entertainment will distribute the content worldwide. The new agreement will include some of Mattel's most globally popular games brands such as Scrabble - the classic word board game; Pictionary - the game of quick draw and UNO - one of the … [Read more...] about Mattel & ITV Studios agree landmark games and TV formats deal