Paris– MIPJunior announced that the first 2017 MIPJunior World Premiere TV Screening will be “Thomas & Friends: Big World! Big Adventures!”produced and distributed by Mattel Creations. The Junior premiere which is usually reserved for debuting series, will mark the grand unveiling of a huge transformation in content for the world-famous children’s show. “Thomas & Friends: Big World! Big Adventures!” (26 episodes x 11mins) sees iconic train engine Thomas traveling farther than … [Read more...] about Thomas and Friends first to premiere at 2017 MIPJunior
Mattel Creations
Mattel Creations presents new kids content
Mattel Creations, a centralised theatrical, television and digital content creation division from Mattel Inc., unveils brand new kids content including two new series for iconic and globally renowned brand Barbie, and brand new series Turning Mecard as they prepare to arrive at ATF. Barbie Dreamtopia series was greenlit following the huge success of the special Barbie Dreamtopia which has been taken by several world-class broadcasters including: Cartoon Network (Latin-America), … [Read more...] about Mattel Creations presents new kids content
Mattel launches Mattel Creations
El Segundo, CA–Mattel, Inc. announced the formation of Mattel Creations, a centralised content division that will leverage the company’s iconic global brands and library of celebrated properties to drive premium content across multiple platforms including theatrical, television and digital. This new cross-portfolio content strategy will be headed by Mattel’s Chief Content Officer, Catherine Balsam-Schwaber, who joined Mattel in September 2015. Underlining its commitment to the new division, … [Read more...] about Mattel launches Mattel Creations
