Mumbai – Viacom18 announced its plans to launch its premium Hindi Movie Channel, ‘Rishtey CINEPLEX’ in the international markets. Kicking off with high-impact launches in Europe and North America (US and Canada), the channel is an extension of the well-established Rishtey brand, and will be targeted at global film enthusiasts. To be launched in Europe in September and in North America in October respectively, Rishtey CINEPLEX will appeal to the sensibilities of global film enthusiasts with its blockbuster content.
A powerful mass entertainment offering, Rishtey CINEPLEX will showcase the best from Viacom18’s wide library of films as well as newly acquired movies from across genres including soulful dramas, heart-warming romance, adrenalin-packed action, rib-tickling comedy and much more. The channel will air audience favourites like, Bajirao Mastani, Airlift, Pyaar Ka Punchnama 2, Kapoor and Sons, Ki & Ka and upcoming films like, Force 2, Ae Dil Hai Mushkil amongst others.
Rishtey CINEPLEX, in many ways, promises to be a one-of-a-kind proposition with a host of properties like the Morning, Matinee, Prime-time and Weekend line-up consisting of impressive Hindi films and hot-selling South Indian dubbed content. Along with films, the channel will showcase many interesting concepts including vignettes from various Film Festivals, behind-the-scenes trivia and coverage of exclusive Red Carpet extravaganzas amongst others.
Viacom18 has planned an extensive marketing blitzkrieg with a high-decibel launch for Rishtey CINEPLEX in these markets. A focused 360-degree marketing plan is being orchestrated tapping mediums such as print, radio, outdoor, cinema, digital, cross-channel promotions, and on-ground activations in select locations.