The latest edition of the annual Ericsson ConsumerLab TV & Media Report has found that streaming video is now almost level with traditional TV watching, with 75 percent of consumers watching streamed content several times a week, compared to 77 percent who watch scheduled broadcast TV programming several times a week. The study, now in its fifth year, also found that almost one in five viewers (19 percent) are prepared to pay for the ability to access their favored content on any device, an … [Read more...] about Ericsson ConsumerLab TV & Media Report
Hulu
ABC Commercial secures SVOD deals
ABC Commercial has signed SVOD deals with Hulu and Netflix for three of its programmes – including deals with both platforms for multi award-winning children’s animation The Adventures Of Figaro Pho. The Adventures Of Figaro Pho Hulu has also acquired the hit comedy Bess Of Both Worlds (16 x 30’ HD) while Netflix has secured the acclaimed feature documentary, Stop At Nothing: The Lance Armstrong Story (1 x 97’ HD), both programmes delivered high ratings in Australia. The … [Read more...] about ABC Commercial secures SVOD deals
Nippon TV announces new Cyber Business Strategy division
Tokyo, Japan – As the company continues to execute its 60th Anniversary goals and looks toward the future with "Nippon TV Group Mid-term Management Plan 2012-2015 Next60", Nippon TV announced that the company has created a new division named Cyber Business Strategy (CBS) in order to speed up the commercialisation of the company's internet-related businesses with the aim of making this a significant source of income for Nippon TV. Included in this new division, set to integrate Nippon … [Read more...] about Nippon TV announces new Cyber Business Strategy division
Hulu appoints Marketing SVP
Hulu has appointed Jenny Wall as SVP, Head of Marketing. Some key areas that Wall will oversee include strategy and implementation across the Hulu brand, acquisition, and retention channels as well as communications, content, consumer insights and creative. Most importantly, she will focus on building overall “brand love”, giving consumers a reason to come to Hulu and make it part of their daily lives. Wall brings over twenty years of experience as an influential figure and executive … [Read more...] about Hulu appoints Marketing SVP
Crunchyroll promotes Vince Shortino to EVP, Japan Channels
San Francisco – Crunchyroll, Inc. has announced the promotion of Vince Shortino to Executive Vice President, Japan Channels and the appointment of Arlen Marmel as Head of Marketing and Distribution. The company continues to build on the success of the global anime video service Crunchyroll and KDrama, the newly-launched Korean drama service, through internal promotions and key new hires. Shortino has been key in building Crunchyroll’s anime business over his nearly six year tenure … [Read more...] about Crunchyroll promotes Vince Shortino to EVP, Japan Channels
NBCU announces original video programming initiative
New York – NBCUniversal announced on April 15 the launch of a robust, original video programming initiative that will be promoted across the company’s unique portfolio of television networks and featured on its extensive collection of digital platforms as well as on national video-on-demand. Debuting first on various digital platforms including channel websites, Hulu and video-on-demand, this companywide initiative is designed to connect advertising brands with consumers in the most … [Read more...] about NBCU announces original video programming initiative
