Singapore – The remote control is no longer the only TV viewing accessory. 75% of Singaporean women use their smartphones while watching TV – leading the trend in South East Asia. This was one of the many fascinating insights revealed at NBCUniversal International Television’s High Heeled Warriors research presentation on women’s content consumption habits. Whether they “like” a brand; tweet about a TV show; follow a celebrity, post comments on a fan page … [Read more...] about High Heeled Warriors
High Heeled Warriors
NBCUniversal creates awards for Asian women
High Heeled Warriors Singapore - Following NBCUniversal’s High Heeled Warriors research roadshow to advertisers and media buyers, the network plans to roll out the inaugural High Heeled Warrior Awards in the next few months. The High Heeled Warrior Awards will recognise and celebrate the achievements of women in Asia who have contributed to society in their industry and community. Nominations for the first three categories will be shortlisted by a panel of judges. The public will be … [Read more...] about NBCUniversal creates awards for Asian women
NBCUniversal releases latest study on female pay-TV audience
Singapore - Women in Asia can be classified into five distinct segments according to their motivations, aspirations and attitudes as revealed by NBCUniversal’s latest study in understanding the female pay-television audience. These five groups have been identified in the entertainment network’s latest High Heeled Warriors psychographic research on urban women across South East Asia. The research presents unique data on women, giving advertisers the knowledge to tap into the most … [Read more...] about NBCUniversal releases latest study on female pay-TV audience
Four Promax/BDA Awards for Universal Networks Asia
Singapore - Universal Networks International has received four Promax/BDA Awards in recognition of its excellence in creative marketing and promotion at the ceremony held last Friday, 15 June in Los Angeles, California. The network was bagged the four awards for its leading female entertainment channel DIVA Universal’s TV series Prime Suspect, a brand campaign I Am A DIVA and for its trade campaign High Heeled Warriors. These on-and-off air promotional activities were rolled out in … [Read more...] about Four Promax/BDA Awards for Universal Networks Asia
