Singapore –  Universal Networks International has received four Promax/BDA Awards in recognition of its excellence in creative marketing and promotion at the ceremony held last Friday, 15 June in Los Angeles, California.

The network was bagged the four awards for its leading female entertainment channel DIVA Universal’s TV series Prime Suspect, a brand campaign I Am A DIVA and for its trade campaign High Heeled Warriors. These on-and-off air promotional activities were rolled out in Asia from October – December 2011.

The I AM A DIVA promos, which featured Asian women who are passionate about their unique professions, won two awards – silver for its image branding of DIVA Universal and a bronze award for non-traditional video-based promotional material. The High Heeled Warriors trade campaign – a research on Asian women for advertisers – took home the silver award for creative promotion and branding. The Prime Suspect was awarded bronze for its originality and brand recognition among advertisers, agencies and investors.