This story appears in the October 2020 issue of Television Asia Plus. Read part one here. The OTT perspective One of the most well-known OTT players in the market today is Netflix. In its Q1 shareholder’s letter released in April 2020, Netflix reported that it saw a temporary higher viewing and increased membership growth. However, as lockdowns around the world are slowly lifted, Netflix also expects viewing to decline and membership growth to decelerate. The company also noted that it … [Read more...] about Surviving a pandemic: A look at the evolving tastes of Asian consumers in OTT and pay-TV viewership (Part 2 of 3)
COVID-19
Surviving a pandemic: A look at the evolving tastes of Asian consumers in OTT and pay-TV viewership (Part 1 of 3)
This story appears in the October 2020 issue of Television Asia Plus. The ongoing COVID-19 pandemic has got everyone staying at home. With movement limited, the television screen has become a quick escape from the reality that this virus is not going anywhere anytime soon. Before the pandemic, traditional TV, broadcast, print media, and pay-TV platforms were popular among Asian consumers. According to the leading analytics company GlobalData, the Asia Pacific region closed 2019 with a … [Read more...] about Surviving a pandemic: A look at the evolving tastes of Asian consumers in OTT and pay-TV viewership (Part 1 of 3)
How a global ‘forced experiment’ has helped innovate video production in Asia
This story appears in the October 2020 issue of Television Asia Plus. The COVID-19 pandemic has reshaped the lives of consumers across Asia. Strict social isolation regulations have meant the majority of people are staying at home, mostly relying on digital technologies for remote working, entertainment, and socialising. Across Asia, the adoption of cloud computing once lagged behind Europe and the U.S. but is quickly catching up. Today, cloud-based computing has made its way into almost … [Read more...] about How a global ‘forced experiment’ has helped innovate video production in Asia
BBC StoryWorks launches campaigns selected by United Nations in creative callout
BBC StoryWorks launched two new campaigns in response to the United Nations’ global callout to creatives to help stop the spread of COVID-19. The BBC’s in-house branded content division responded to the challenge with two ideas, which were among 17,000 entries submitted to the UN, to translate critical public health messages into content that engages and informs the public across different cultures, languages, communities, and platforms. Both campaigns were created in ways that avoided the … [Read more...] about BBC StoryWorks launches campaigns selected by United Nations in creative callout
SES launches free-to-air satellite channel to fight spread of COVID-19
Millions of households across Africa, Europe, and Asia-Pacific will be able to access a free-to-air TV channel via SES satellites dedicated to delivering reliable, informative content about COVID-19. The channel – Fight COVID-19 – broadcasts content that is aimed at providing underserved and rural communities with critical information about how to limit the spread of the virus. The content is provided by trusted organisations such as UNICEF and AFP as well as global EdTech social enterprise … [Read more...] about SES launches free-to-air satellite channel to fight spread of COVID-19
COVID-19 will accelerate pay-TV services revenue decline in Australia, forecasts GlobalData
The total pay-TV services revenue in Australia is set to decline at a compound annual growth rate (CAGR) of 3.2 percent from US$2.6 billion in 2019 to US$2.2 billion in 2024 due to the declining cable and direct-to-Home (DTH) TV subscriptions and falling pay-TV average revenue per user (ARPU), according to GlobalData, a leading data, and analytics company. GlobalData’s Australia Telecom Operators Country Intelligence Report forecasts that pay-TV revenues in Australia will fall sharply in … [Read more...] about COVID-19 will accelerate pay-TV services revenue decline in Australia, forecasts GlobalData
