AMSTERDAM – Nine out of 10 (92%) European consumers agree that changes need to be made to current online video advertising in order to improve the viewer experience, according to a new survey of 4,000 consumers in the UK, France and Germany, which was commissioned by online video solutions provider, Brightcove Inc. When asked to pinpoint their specific objections to video advertising, consumers cited irrelevancy, volume and poor delivery – with 67% choosing to stop watching their selected … [Read more...] about 92% of consumers demand improvement to online ads
consumers
Connected TV a big pull
New findings from US-based TDG Research shows connected TV sets are more popular with consumers than 3DTVs. Of those surveyed, 28 per cent more intend to purchase a connected TV over a 3DTV set. "Most broadband households already own at least one HDTV," explained Michael Greeson, Founding Partner of TDG and director of research. "When consumers think about their next purchase, HD is not the question: it's a matter of whether the new set should feature internet connectivity or 3D, or both." TDG … [Read more...] about Connected TV a big pull