Mumbai - Narrating stories that evoke a multitude of emotions, India’s leading Hindi General Entertainment Channel, COLORS, is extending its programming to an early evening band starting 5pm onwards. Offering viewers diverse entertainment, the channel will be adding two new genres to its mix - Bhaag Bakool Bhaag and Savitri Devi College and Hospital. While Bhaag Bakool Bhaag, produced by Edit II Productions, will be a light-hearted sitcom highlighting the various dilemmas faced by the lead … [Read more...] about Color’s early primetime band starts 5pm
COLORS
Rising Star India wraps a successful first season
Rising Star Greece ended its first successful prime time season on ANT1 with a climatic high, peaking with an incredible 56% share of all TV viewers, as well as attracting an average share of 35% across the entire episode - making ANT1 by far the leading channel of the night. Across the 18 episode series, the interactive talent show attracted an average audience share of 30% of all viewers. Rising Star regularly aired against the first season of Survivor and held its audience. The season … [Read more...] about Rising Star India wraps a successful first season
COLORS to revolutionise Indian television
Mumbai - The Indian economy is comfortably cruising towards a digitally savvy generation. There has been a visible renaissance in every industry, and it is now upon the entertainment industry with varied avenues bringing the choicest options to the audiences’ fingertips. Driving the ongoing buoyancy, COLORS is all set to revolutionise the television viewing experience through the launch of India’s FIRST LIVE showcase of pure talent, Oppo Camera phones present Rising Star, supported real-time by … [Read more...] about COLORS to revolutionise Indian television
Viacom18 powers Global Citizen Festival
Mumbai - Viacom18 has entered into a strategic tie-up with the Global Citizen Festival, to amplify a hi-decibel public awareness campaign in India, on the issues of quality education, gender equality and clean water and sanitation. As part of this partnership, the festival will be telecast live exclusively on Vh1, streamed exclusively on Voot, with the network’s flagship channel COLORS airing it in December while COLORS Infinity and MTV will showcase content around the … [Read more...] about Viacom18 powers Global Citizen Festival
COLORS Viacom18 acquires rights for Rising Star
Keshet International (KI)’s Live interactive talent format, Rising Star has been licensed to Colors TV, Viacom18’s flagship brand in the entertainment space in India. With a view to launch by early 2017, this hour-long format will take up one of the prime time slots on the Channel. After Rising Star China which aired in 2015, India is going to be the largest Asian territory to produce a local version of the trailblazing talent show. More recently the show has been licensed in Cambodia … [Read more...] about COLORS Viacom18 acquires rights for Rising Star
Music evolution in India
India - Viacom18, the house of iconic brands like COLORS, Vh1, Nick and MTV, is all set to strengthen its youth and music portfolio, with the announcement of a 24X7 music brand ‘MTV BEATS’. MTV, a brand that defines pop culture, is also the brand that changed the way music was consumed. From introducing music television to India that defined an entire generation as the MTV Generation, to giving the country unforgettable shows such as MTV Unplugged, Coke Studio@MTV, Dewarists and MTV Spoken Word; … [Read more...] about Music evolution in India