Mumbai – Narrating stories that evoke a multitude of emotions, India’s leading Hindi General Entertainment Channel, COLORS, is extending its programming to an early evening band starting 5pm onwards.
Offering viewers diverse entertainment, the channel will be adding two new genres to its mix – Bhaag Bakool Bhaag and Savitri Devi College and Hospital. While Bhaag Bakool Bhaag, produced by Edit II Productions, will be a light-hearted sitcom highlighting the various dilemmas faced by the lead protagonist, Bakool after getting married to two women, Savitri Devi College and Hospital, produced by Rashmi Sharma Telefilms Ltd, tells the story of a young medical intern, Saachi Mishra who strives to fulfil her mother’s dreams while unwittingly furthering her hidden motives. The extended entertainment extravaganza begins with Bhaag Bakool Bhaag to air every Monday to Friday and Savitri Devi College and Hospital to air as an hour-long show every Monday to Friday. Thapki Pyaar Ki will move to the 5PM time band.
Bhaag Bakool Bhaag is a slice of life sitcom highlighting the plight of a Gujarati man, Bakool Vasavda who is torn between his two wives Jigna and Sheena . Adding more hilarity to Bakool’s over-complicated life of keeping both his wives separate and happy, are his overdramatic mother Kokilaben and his best friend-cum-confidant Harishankar Upadhyay aka Harry. Both wives have drastically different personalities, with Jigna being more traditional while Tina has a modern outlook towards life. It is this disparity which often puts Bakool in catch-22 situations that make for many laughter-inducing moments, promising to make Bhaag Bakool Bhaag a complete family entertainer.
Savitri Devi College and Hospital traces the journey dream of becoming a doctor. As she forays into medicine, Saachi will encounter various people who will add complications to her life, the toughest being Dr. Anand Malhotra , the hospital’s head and a leading cardiac surgeon. As the story unfolds, every character’s hidden motives will come to the fore, stringing their lives together in many unexplainable ways. Along with Mohan Kapur, Shilpa Shirodkar and Swardha Thigale, Savitri Devi College and Hospital will feature an ensemble cast including actors Neha Bagga , Varun Kapoor , Vikram Sakhalkar , Jignesh Joshi, Kishwer Merchant , and many more.
To promote both, Bhaag Bakool Bhaag and Savitri Devi College and Hospital, COLORS has devised an extensive 360-degree integrated marketing campaign incorporating different mediums and touchpoints. The channel will also be promoting both shows across digital and social media platforms to generate positive conversations amongst the target audience.
