CNN reaches more upscale consumers across Europe, the Middle East, Africa and Asia, on TV and online than any other international media brand, according to results from the first Media Survey of Global Affluents (GEMS), launched today. At 40.8%, CNN’s monthly reach across TV and online combined is decisively ahead of all other global media brands including Discovery (38.2%), National Geographic TV (36.2%) and streaks ahead of rival networks BBC (32%), CNBC (14.2%) and Al Jazeera (10.9%). … [Read more...] about CNN claims it is top international brand among upscale viewers
CNBC
Jason Webby joins CNBC as SVP Sales
London and Singapore – CNBC today announced that Jason Webby will be joining CNBC International as Senior Vice President Sales. In this newly created role for the international business, Webby will oversee CNBC’s advertising sales operations across Europe, the Middle East, Africa, Asia-Pacific and Latin America. To be based in London, he will report to Satpal Brainch, President & Managing Director, CNBC International. Webby joins CNBC from The Economist Group, where he has … [Read more...] about Jason Webby joins CNBC as SVP Sales
London Olympics on NBC breaks ratings record
London – Around 219.4 million Americans watched the London Olympics on the networks of NBCUniversal, setting the record as the most-watched event in U.S. television history, surpassing the 2008 Beijing Olympics (215 million), according to data available today from The Nielsen Company. NBCUniversal presented its 13th Olympics with 5,535 hours of coverage across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, … [Read more...] about London Olympics on NBC breaks ratings record
BBC World News Asia leads region’s news channels
BBC World News continues to lead as the top news channel consumed by Asia’s top earners, delivering 8 percent more affluent viewers than CNN, according to the latest Ipsos PAX. Its digital platform BBC.com ranks as the top media site among key demographics not only among Asia’s top earners, but also among high net worth individuals (HNWIs), frequent travellers and opinion leaders. The latest PAX results also show that more HNWIs in Asia watch BBC World News as compared to the two … [Read more...] about BBC World News Asia leads region’s news channels
CNBC and YPO form partnership
Singapore – Young Presidents’ Organization (YPO) and CNBC are forging an exclusive editorial partnership. The cornerstone of the collaboration involves YPO establishing “Chief Executive Networks” in the Asia-Pacific, Americas and Europe/Middle East/Africa, to advise and inform CNBC’s audience and editorial leadership on what they’re experiencing on the frontlines of the economy. CNBC’s global TV networks and CNBC.com will tap into YPO’s unrivaled … [Read more...] about CNBC and YPO form partnership
CNBC honours Asia’s best
Singapore – CNBC is celebrating the 10th anniversary of its prestigious Asia Business Leaders Awards (ABLA). This year’s ABLA will broadcast live globally from the Capella hotel in Singapore on November 24. The ABLA was pioneered to salute remarkable business leaders for their continued commitment to excellence in Asia. It gathers the most influential names in business under one roof to celebrate vision and the spirit of achievement in business leadership. CNBC anchor Maria … [Read more...] about CNBC honours Asia’s best
