London – Around 219.4 million Americans watched the London Olympics on the networks of NBCUniversal, setting the record as the most-watched event in U.S. television history, surpassing the 2008 Beijing Olympics (215 million), according to data available today from The Nielsen Company. NBCUniversal presented its 13th Olympics with 5,535 hours of coverage across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, … [Read more...] about London Olympics on NBC breaks ratings record
The Nielsen Company
Warring families
New York – More than five million viewers tuned in to all or part of Univision Network’s US premiere of El Talismán on January 30, positioning the network as the number two broadcast network among adults 18 to 34. According to The Nielsen Company, the premiere delivered an average audience of 3.8 million total viewers. In addition, the premiere generated strong social media engagement with more than 40 million impressions on Twitter, according to Radian6. Compared to the premiere of … [Read more...] about Warring families
3DTV ownership looking up for Asia Pacific
A year after 3DTV debuted at the Consumer Electronics Show in 2010, an estimated 13 percent of consumers already own or ‘definitely will’ purchase a 3DTV set in the next 12 months, according to a survey recently published by The Nielsen Company. An additional 15 percent of global online consumers said they ‘probably will’ purchase a 3DTV. While consumers cite a number of concerns that marketers and manufacturers will need to address before 3DTV gains widespread adoption, … [Read more...] about 3DTV ownership looking up for Asia Pacific
Nielsen acquires online measurement company KoreanClick
New York - The Nielsen Company announced that it has acquired KoreanClick, the leading web measurement company in South Korea. KoreanClick, launched in 2000, employs proprietary technology to measure internet usage and attitude data, including audience measurement and for applications such as instant messaging, gaming and online multimedia. Their clients include internet companies, as well as advertisers and ad agencies. Through this acquisition, Nielsen expands its global measurement … [Read more...] about Nielsen acquires online measurement company KoreanClick
