London and Singapore – CNBC today announced that Jason Webby will be joining CNBC International as Senior Vice President Sales. In this newly created role for the international business, Webby will oversee CNBC’s advertising sales operations across Europe, the Middle East, Africa, Asia-Pacific and Latin America. To be based in London, he will report to Satpal Brainch, President & Managing Director, CNBC International.

Webby joins CNBC from The Economist Group, where he has worked since 2005, initially as VP of Advertising for The Economist and for the Americas, and most recently as SVP, Global Head of Sales for the Economist Intelligence Unit, based in New York.