CNN reaches more upscale consumers across Europe, the Middle East, Africa and Asia, on TV and online than any other international media brand, according to results from the first Media Survey of Global Affluents (GEMS), launched today.

At 40.8%, CNN’s monthly reach across TV and online combined is decisively ahead of all other global media brands including Discovery (38.2%), National Geographic TV (36.2%) and streaks ahead of rival networks BBC (32%), CNBC (14.2%) and Al Jazeera (10.9%).

GEMS represents an alignment of four separate surveys: EMS Europe (21 countries), Middle East (8 countries) and Africa (7 countries) and PAX Asia (11 countries), and allows harmonised reach and frequency analysis of advertising campaigns running across international media.

“Having a truly international benchmarking currency is the realisation of a development we’ve been advocating for some time and a significant leap forward for international media owners who now have an independent evaluation tool that mirrors how they do business,” says Didier Mormesse, SVP Ad Sales Research and Audience Insight, CNN International.