The newest channel to join the bouquet of channels at AETN All Asia Network (now A+E Networks’ Venture) is unabashedly female skewed, and that naturally complements the regional pay-TV broadcaster’s offering of factual entertainment that has largely attracted male audiences. “I think that’s the beauty of our bouquet,” explains Michele Schofield, Senior Vice President of Programming & Marketing. “We have a slightly male-skewing channel with HISTORY and H2 … [Read more...] about Lifetime Asia
channel profile
Smart Fun
One can still smell the fumes blown off the candles of Discovery Kids’ first birthday cake and already the channel is cooking up its next original production entitled KIDS VS FILM, launching on June 1 across Asia. KIDS VS FILM follows the broadcaster’s inaugural children’s commissions Mystery Hunters India, which premiered on Discovery Kids’ India feeds in December 2012; and wildlifebased series ADVENTURE 8: ZOO GAMES, which aired in Southeast Asia and Hong Kong earlier … [Read more...] about Smart Fun
Syfy Kids to debut in Asia in July
International children’s channel KidsCo has announced that a Syfy Kids programming block, a partnership between KidsCo and Syfy, will launch in Asia this July. Content boasts original programming and recently acquired titles from KidsCo joint-venture partners, NBCUniversal and Chorus Entertainment. This will include the first-run exclusive of KidsCo’s original production Zuzu & the Supernuffs and CG-animated series Matt Hatter Chronicles from Platinum Films amongst others. … [Read more...] about Syfy Kids to debut in Asia in July
New lifestyle channel for men – LifeStyle TV
Q: How did the idea for a lifestyle channel for men come about? A: We looked into the market and we worked closely with Mei Ah (Mei Ah Entertainment) on the development of content. We feel that there does not appear to be a channel that targets specifically men’s lifestyle. Mei Ah actually showed a reel during FILMART just a month ago to test the market, and we are very positive in moving forward to do a soft launch of a channel that will come in the next three months. A working title … [Read more...] about New lifestyle channel for men – LifeStyle TV
A refreshed Travel Channel
Scripps Network’s Travel Channel has launched a comprehensive brand refresh across all of its international territories – with what’s said to be its most radical overhaul in Travel Channel’s history. The channel was carried out in two phases, with the first roll out March 25 to territories outside of the U.S. – where the channel would still retain its international look and feel, followed by the U.S. The rebranding is part of the network’s ambition to bring … [Read more...] about A refreshed Travel Channel
Style gets a makeover
NBCUniversal International Television’s The Style Network refreshed its brand and image by introducing a new look that it says appeals to women’s desire for living stylish lifestyles. The channel’s new rebrand – which went on-air in Asia on April 1, 2013, refreshed its logo, on-air look and tagline in Asia as well as around the world – following a similar North American refresh in mid-2012. The channel, under the new tagline “Watch It. Love It. Style … [Read more...] about Style gets a makeover
