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Scripps Network

Scripps, undisputed lifestyle programming lead

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  Singapore – In a recent pay-TV study of viewer behaviours and lifestyle habits in Asia-Pacific, Scripps Networks Interactive found its channel portfolio significantly outranked its competitors in the food, home and travel lifestyle categories. The channels, which include Asian Food Channel, Food Network, HGTV and Travel Channel, have highly engaged audiences, who have an affinity for lifestyle brands and content. They are more receptive to advertisers, trusting the channels as an … [Read more...] about Scripps, undisputed lifestyle programming lead

Scripps Networks expands its footprint in Asia

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Singapore – Scripps Networks Interactive announced the launch of top-rated global food and lifestyle channel Food Network in Hong Kong on now TV, and in Indonesia on Indovision, OkeVision and Play Media. The channel is also slated to launch on MOD in Taiwan soon. Derek Chang, Managing Director of Scripps Networks Interactive, Asia-Pacific said, “Scripps Networks’ channels are the gold standard in lifestyle content, and Food Network is the must-have destination for food lovers … [Read more...] about Scripps Networks expands its footprint in Asia

A refreshed Travel Channel

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Scripps Network’s Travel Channel has launched a comprehensive brand refresh across all of its international territories – with what’s said to be its most radical overhaul in Travel Channel’s history. The channel was carried out in two phases, with the first roll out March 25 to territories outside of the U.S. – where the channel would still retain its international look and feel, followed by the U.S. The rebranding is part of the network’s ambition to bring … [Read more...] about A refreshed Travel Channel