Q: Why the rebrand? A: The aim of the ITV rebrand was to strengthen relationships with our viewers in 42 markets in Asia and the Middle East. The channels have been running for a few years now and since 2010 we’ve been building a pretty strong audience and we are expecting that the rebrand from Granada to Choice will help us build even stronger relationships with our fans and audiences, and ultimately to introduce the channel to new audiences as well. We’re planning quite a few … [Read more...] about All about ITV choice
channel profile
Marvel Mania, and More!
The Walt Disney Company Southeast Asia has launched its newest kids channel, Disney XD, on StarHub TV in Singapore. Singapore is the second country in Southeast Asia to air the channel, following its debut on Malaysia’s Astro last September. The channel also has the distinction of being the first High-Definition kids channel offering on StarHub TV. XD airs in two languages – English and Mandarin – and is targeted at kids aged from 6 – 14. The channel sits on … [Read more...] about Marvel Mania, and More!
The World’s Newsroom (on-location in London)
“Catwalk, Big Board.” At the call of the “command” from the gallery of Studio E, the technical director calls up a pre-digitised sequence. In a matter of seconds, as if in a synchronised “dance”, multiple robotic cameras truck across the studio floor (catwalk) silently but swiftly, finishing with a long shot of the news presenter against a gigantic LED screen (big board) displaying a looped video of the London cityscape in HD clarity, as pre-programmed lights … [Read more...] about The World’s Newsroom (on-location in London)
Full Circle
Channel NewsAsia has started the year with a bang. Besides launching a 24-hour feed in January, the channel also unveiled a new state-of-the-art studio at Singapore’s Marina Bay Financial Centre; a new on-air look; a new programming line-up; a new tagline “Understand Asia”; and opened up new bureaus across Asia. The channel celebrated what it refers to as a “relaunch” with a champagne lunch at its new Marina Bay studio. Speaking to an audience comprising of … [Read more...] about Full Circle
