London/New York - MTV Networks International (MTVNI) announced that Tiao Zhan Xiao Yong Shi, the Chinese format adaptation of Nickelodeon’s GUTS, will premiere on China Central Television (CCTV) during Summer 2009. The format deal is the first time a kids’ format will air in the Chinese market. The new prime-time series will follow Nickelodeon’s groundbreaking original hit formula with an hour-long action-sports game show. Each episode will allow kid contestants to live out … [Read more...] about MTV Networks International closes first-ever kids’ format series with CCTV
CCTV
CCTV to revamp flagship news programme
China - China's national broadcaster, CCTV, is to revamp its flagship news programme to include more human interest stories and critical reporting, reports the China Daily. Xinwen Lianbo, the country's most authoritative and popular news program, will change its format to include more human-interest segments and critical reportage from June 20. "It will be the biggest change for China Central Television (CCTV) in a decade," Yu Guoming, deputy dean of the school of journalism and communications … [Read more...] about CCTV to revamp flagship news programme
CCTV, IMG to stage China Open tennis
Beijing - China Central Television (CCTV) and IMG, the US sports marketing firm, announced a joint venture to promote sports events by organizing the next China Open tennis tournament in October. Releasing the first details of a 20-year agreement unveiled last July to promote and televise sports, CCTV and IMG said other events will include US major league football and baseball, polo, skating and martial arts. The venture gives IMG a foothold in China's booming sports market, while gaining CCTV … [Read more...] about CCTV, IMG to stage China Open tennis
China government replaces Head of CCTV
Beijing - China's government announced it is replacing the head of China Central Television (CCTV), three months after a fire destroyed part of CCTV's new headquarters in Beijing. In a brief report, state-run Xinhua news agency said 61-year-old Zhao Huayong is being replaced because he had reached retirement age. It said Zhao is being succeeded by top propaganda official Jiao Li, vice minister of the publicity department of the Communist Party's Central Committee. Jiao was previously propaganda … [Read more...] about China government replaces Head of CCTV
SPONGEBOB SQUAREPANTS’ strong return to CCTV
Beijing/Hong Kong - Nickelodeon's animated series SPONGEBOB SQUAREPANTS made a strong comeback to China Central Television (CCTV) Kids Channel ranking as No. 1 across all children/teenage programs/channels in 15 key cities reaching 20.5 million of home viewers. Telecast across CCTV kids channels since 25 December 2008 at 9pm, SPONGEBOB SQUAREPANTS bowled-out all cartoon programs, finishing No. 1 among kids aged 4 -14 (according to CSM Media Research, 25 December 2008 - 4 February 2009). 45 per … [Read more...] about SPONGEBOB SQUAREPANTS’ strong return to CCTV
China’s global news aspirations
Beijing - The government in China is considering a proposal to invest US$6.5 billion in expanding the global reach of China Central Television, Xinhua news service and the People's Daily. Reports say China's Ministry of Finance is preparing to spend 45 billion yuan (US$6.5 billion) on the overseas expansion of its main media organizations in an aggressive global drive to improve the country's image internationally. The three state media giants - Central China Television, Xinhua News Agency and … [Read more...] about China’s global news aspirations
