China - China Central Television (CCTV), the exclusive broadcaster of the 2010 FIFA World Cup on the mainland, has blown the final whistle for bids on advertising slots for the international sporting event. He Haiming, vice-director of CCTV's advertising department, told China Daily that the final batch of advertising slots, including the exclusive titling rights for some special programs and slots for individual matches, will be made available to bidders in mid-April. In November 2009, CCTV … [Read more...] about CCTV promote World Cup ad slots
CCTV
China begins work on national online TV station
China - Work on China's new national online TV station has begun, with programming content coming from CCTV as well as from provincial-level TV stations. The new online television station also plans to attract user-generated content production organizations, and will provide support for the online release of user-generated content. CCTV.com chief advisor Zhao Lifan says the new efforts represent the first steps for the national online TV station - including ‘station-to-web binding', which … [Read more...] about China begins work on national online TV station
CCTV launches four channels to Europe with GlobeCast
Beijing - GlobeCast has launched four additional channels for Chinese broadcaster CCTV on its platform on the EUROBIRD 9A satellite for pan-European coverage. CCTV-4, CCTV Español (Spanish), CCTV Russian and CCTV Arabia now have access to a potential audience of 300 million households. GlobeCast's solution for CCTV includes fibre delivery to its Brookmans Park facility outside London, where the channels are uplinked to the EUROBIRD 9A satellite at 9°E. CCTV is the latest major broadcaster to … [Read more...] about CCTV launches four channels to Europe with GlobeCast
China: Five channels to start HD simulcasting
China - The State Administration of Radio, Film and Television (SARFT) has revealed that CCTV-1, Beijing Satellite TV, Shanghai's Dragon TV, Jiangsu Satellite TV and Hunan Satellite TV will begin simulcasting of standard definition and high-definition programming on September 28. The two broadcasts will feature identical content, and the stations will not be permitted to charge additional fees for the addition of the high-definition services. According to a statement issued by SARFT, the … [Read more...] about China: Five channels to start HD simulcasting
China’s CCTV launches Arabic International Channel
China - CCTV has officially launched its Arabic international channel. The new channel "will serve as an important bridge to strengthen communication and understanding between China and Arab countries," said CCTV vice president, Zhang Changming, in a statement. He said the channel would need to meet five criteria in order to compete with other international Arabic channels. "We must have high standards for programmes, talent, technology, management and partners." The new 24-hour Arabic Channel … [Read more...] about China’s CCTV launches Arabic International Channel
MTV Networks International closes first-ever kids’ format series with CCTV
London/New York - MTV Networks International (MTVNI) announced that Tiao Zhan Xiao Yong Shi, the Chinese format adaptation of Nickelodeon's GUTS, will premiere on China Central Television (CCTV) during Summer 2009. The format deal is the first time a kids' format will air in the Chinese market. The new prime-time series will follow Nickelodeon's groundbreaking original hit formula with an hour-long action-sports game show. Each episode will allow kid contestants to live out some of their … [Read more...] about MTV Networks International closes first-ever kids’ format series with CCTV
