MTV Networks International closes first-ever kids’ format series with CCTV
London/New York – MTV Networks International (MTVNI) announced that Tiao Zhan Xiao Yong Shi, the Chinese format adaptation of Nickelodeon’s GUTS, will premiere on China Central Television (CCTV) during Summer 2009. The format deal is the first time a kids’ format will air in the Chinese market. The new prime-time series will follow Nickelodeon’s groundbreaking original hit formula with an hour-long action-sports game show. Each episode will allow kid contestants to live out some of their greatest sports fantasies in a competitive arena. Several different types of sporting events and obstacles will feature throughout the series, including basketball, high jumping, wave pool, racing track, and the ‘Aggro-Crag’ – the show’s famous mountain-climbing challenge complete with falling boulders and trap doors.
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