Los Angeles- China Central Television has commissioned L.A.-based production company Palette Pictures to produce Oceans Away, a documentary series following current and past generations of Chinese people who have studied and lived in America. The 14-episode series will air on CCTV News Channel this summer. The pilot was broadcast in China in January 2006. The series will aim to show students' everyday lives and their successes and struggles to fit into a foreign society. More than 60,000 Chinese … [Read more...] about Palette Pictures studies expat students in the US
CCTV
Advertisers game for 2008 Olympics on CCTV
CCTV’s strategy of offering more events and more flexible packaging paid off handsomely as the national broadcaster rang up RMB6.7 billion (US$855 million) in ad revenues from its annual prime time auction for 2007—15.7% more than the previous year.The participation of more multinational advertisers and keenly sought-after packages leading up to the the 2008 Beijing Olympic Games contributed to the record result.“As CCTV bidding is the benchmark for all advertising in China, it … [Read more...] about Advertisers game for 2008 Olympics on CCTV
