The Bundesliga has a new home in the Land of the Rising Sun with DAZN Japan having secured the exclusive broadcast rights to screen all matches in Germany's top-flight for the next three seasons. From the time FC Bayern München kick off the new season at home to RB Leipzig on 22 August until the conclusion of the 2027-28 campaign, global sports media powerhouse DAZN will be streaming all nine Bundesliga matches via its platform on each of the 34 matchdays. The deal also includes coverage … [Read more...] about Bundesliga signs three-year deal for Japan with broadcast powerhouse DAZN
Bundesliga
Bundesliga International teams up again with PPTV for 2025-26 season
Bundesliga International and Thai broadcaster PPTV have signed a new exclusive agreement for the 2025-26 season, marking a decade-long partnership which has kept German league football on free-to-air television in Thailand since 2015. The partnership will keep bringing the best of Football As It’s Meant To Be direct to Thai fans, with 68 matches to be screened live on the PPTV HD36 channel. As part of the joint marketing approach, PPTV will offer Thai fans the chance to cheer on their team … [Read more...] about Bundesliga International teams up again with PPTV for 2025-26 season
Bundesliga International signs four-year deal with Belgian broadcaster Telenet
The Bundesliga has a new home in Belgium with Telenet having secured the exclusive broadcast rights for the next four seasons. From the start of the 2025-26 campaign, the leading telecommunications and media company in Belgium will be showing the best of Bundesliga matches across its Play Sports channels and platforms, as well as key games in Bundesliga 2. The Bundesliga is returning to Telenet, who had previously held the broadcast rights for the German league in Belgium up until 2018, and … [Read more...] about Bundesliga International signs four-year deal with Belgian broadcaster Telenet
Bundesliga International and telecommunications giant China Mobile Migu sign Joint Declaration of Intent
Bundesliga International and telecommunications giant China Mobile Migu have launched a Joint Declaration of Intent in Frankfurt, formalising both sides’ commitment to strengthening their partnership across a broad range of areas. China Mobile is one of the world’s biggest mobile coverage providers, with more than one billion customers. Bundesliga broadcast partner Migu is a wholly owned digital content subsidiary of China Mobile and the premier sports content streaming platform in China. It … [Read more...] about Bundesliga International and telecommunications giant China Mobile Migu sign Joint Declaration of Intent
Bundesliga International and Infront collaborate to secure media rights deals in nine Eastern European territories
The Bundesliga has further strengthened its position internationally after Bundesliga International, together with its partner Infront, struck new broadcast deals in nine Eastern European countries from the 2025-26 season onwards. Bundesliga International appointed Infront in May 2024 to manage media rights sales for the Bundesliga and Bundesliga 2 in several markets. Since then, the two organisations have reached agreements with broadcasters across Eastern Europe, with packages covering all … [Read more...] about Bundesliga International and Infront collaborate to secure media rights deals in nine Eastern European territories
DFL launches successful Bundesliga campaign on Roblox with Build a Rocket
From 16 January 2025, the DFL Deutsche Fußball Liga has provided another opportunity for young fans to interact with the launch of its innovative Roblox activation, as part of the Bundesliga winter campaign. In collaboration with the international gaming agency Build a Rocket, the Bundesliga is the first European sports league to enter the virtual world of Roblox. This strategic move not only strengthens its presence among young fans, but also emphasises the DFL's pioneering role when it … [Read more...] about DFL launches successful Bundesliga campaign on Roblox with Build a Rocket
