BBC Advertising published an in-depth report into ‘millennials’, focused on dispelling the misconceptions surrounding this highly sought after generation and making it easier for advertisers to target the most attractive and commercially receptive segment within that group. The report titled ‘Reaching Affluent Millennials’ will offer advertisers a deeper insight into the difference between ‘affluent’ and ‘non-affluent’ millennials and identifies the most valuable segment, The … [Read more...] about BBC Advertising reveals the truth about ‘millennials’