Amazon has emerged as a new player in the ever-competitive sports rights market, Bloomberg reported citing people with knowledge of the matter. The online retailer turned streamer is said to be seeking the rights to a wide range of sports with international appeal. These include the French open tennis championships, rugby, alongside US-centric sports including basketball and baseball. According to Bloomberg, Amazon has stressed the importance of its Amazon Prime service, which already has a … [Read more...] about Amazon seeking sports rights