This story appears in the October 2020 issue of Television Asia Plus. During the lockdown, many OTT providers saw a sharp rise in subscriptions as well as an overall increase in streaming figures. Now that society has started to open up again and audiences are enjoying a wider selection of other activities, the challenge will be to keep viewers engaged over the long term. The OTT market offers no shortage of platforms and new contenders are arriving all the time. With a saturated market, … [Read more...] about 3 Ways to approach OTT monetisation
AVOD
Endemol Shine enters deal with U.S. streaming service Tubi for global formats of MasterChef and Lego® Masters
Endemol Shine announced that it has agreed to distribute additional series with FOX Entertainment’s ad-supported streaming service Tubi in the US. This agreement will see worldwide hits MasterChef and LEGO® Masters available for distribution on the AVOD platform. FOX is the home for the US formats of these shows and the deal will see Tubi become the only platform in America where international versions such as MasterChef Australia, MasterChef Mexico, MasterChef Canada, and the UK and Australian … [Read more...] about Endemol Shine enters deal with U.S. streaming service Tubi for global formats of MasterChef and Lego® Masters
A+E Networks International pacts with TVNZ to launch the first Lifetime-branded AVOD channel in New Zealand
A+E Networks® International has signed a deal with New Zealand’s TVNZ for the launch of the first Lifetime®-branded AVOD channel in the territory, it was announced jointly by Glen Hansen, Senior Vice President of Content Sales, Asia-Pacific and Cate Slater, TVNZ Director of Content. Kicking off in August with 40 Lifetime movie titles, TVNZ will add four new titles each month from Lifetime’s extensive library of globally relevant, high-quality TV movies during the first year of the … [Read more...] about A+E Networks International pacts with TVNZ to launch the first Lifetime-branded AVOD channel in New Zealand
J2911 Media closes content package with Tubi
J2911 MEDIA has directly closed a content package deal with the US-based ad-supported video on demand (AVOD) service, TUBI, for new title additions to its platform within The United States, Canada, Mexico, and Australia, announced Vivian Reinoso, Head of Worldwide Acquisition, Distribution & New Project Engagement. Some of the titles that will be available on the platform include the animation series Huevokids (Little Eggs), A Vista De Pajaros (Birdwatchers), Maria Perez Vs Los … [Read more...] about J2911 Media closes content package with Tubi
Asian content for the West
Viki has brought millions of people to discover, watch and subtitle global primetime shows and movies in more than 200 languages. Together with its fans, Viki removes the language and cultural barriers that stand between great entertainment and fans everywhere. U.S. is our biggest market, especially with K-Dramas and C-Dramas. We have Korean, Chinese, Taiwanese and a smattering of content from all around the world but our main drivers of consumption from 85% to 90% are from those categories. … [Read more...] about Asian content for the West
Wildbrain expands team
London, UK – WildBrain, a leading online kids’ network with expertise in connecting content owners to advertisers through advertising video-on-demand (AVOD) platforms, has appointed senior executive Will Mahmood to the newly created position of Head of Strategy as the company positions itself for further growth. Mahmood will focus on helping WildBrain’s content partners exploit the ever-expanding volume of digital viewing data available to the business, and will work on key projects … [Read more...] about Wildbrain expands team