The Asia Video Industry Association (AVIA) has appointed Clare Bloomfield as its new Chief Policy Officer (CPO), with immediate effect. Bloomfield has been with the team since 2017 as Director, Policy & Research, and more recently as Acting CPO, helping to develop and execute policy initiatives relevant to the video industry, in consultation with and on behalf of AVIA member companies. In her new role, Bloomfield will spearhead AVIA’s policy unit, working with members to set the policy … [Read more...] about Clare Bloomfield appointed Chief Policy Officer for the Asia Video Industry Association
AVIA
Video industry is set for greater growth as opportunities abound beyond traditional TV in Asia
The Asia Video Summit marked a successful return to Hong Kong, with almost 300 delegates attending the conference in person and virtually. Hosted by the Asia Video Industry Association (AVIA), the Summit conversations centred around the key themes of ‘The Making of Korea and the Model for Who’s Next?’, ‘Video at the Crossroads’, ‘Technology Taking Over’, ‘The State of Video 2023’ and ‘The Advance of Advertising’, with a special opening session to set the stage, led by Henry Tan, … [Read more...] about Video industry is set for greater growth as opportunities abound beyond traditional TV in Asia
Latest Research Demonstrates Significant Uplift in Effectiveness of Advertising on Premium OTT Advertising over Mass Streaming Services
The Asia Video Industry Association (AVIA) has released the second phase of its research into differences between advertising in premium OTT and mass streaming video environments (UGC / video sharing services). While phase 1, completed in 2022, looked at consumer usage and attitudes towards advertising in both environments, phase 2 gauged consumer attention and recall to ads in both a premium and mass environment. Research was conducted between January to April 2023, and conducted by Milieu … [Read more...] about Latest Research Demonstrates Significant Uplift in Effectiveness of Advertising on Premium OTT Advertising over Mass Streaming Services
Satellite Operators Maintain a Positive Outlook on The Future of The Industry and Talk Up Integration, Adaptation and Cooperation
On June 6, the Asia Video Industry Association (AVIA) annual satellite conference, the Satellite Industry Forum, welcomed over 140 delegates and speakers including some of the satellite industry’s largest operators for a day of discussion on the challenges and growth opportunities of the satellite connectivity market valued at $11.2 billion in 2021, and projected to reach $22.1 billion by 2031. The conference opened with the regional operators on how they would fit in the rapidly evolving … [Read more...] about Satellite Operators Maintain a Positive Outlook on The Future of The Industry and Talk Up Integration, Adaptation and Cooperation
Media veteran Gregory Ho joins the Asia Video Industry Association as Senior Advisor
Corporate communications and branding media veteran Gregory Ho has been appointed Senior Advisor with the Asia Video Industry Association (AVIA). In this full-time role, Ho will support AVIA CEO Louis Boswell and work closely with the teams in Singapore and Hong Kong, focussing particularly on the curation of AVIA events and conferences as well as membership development and engagement. He will continue to be based in Singapore. “As our industry continues to evolve during this period of … [Read more...] about Media veteran Gregory Ho joins the Asia Video Industry Association as Senior Advisor
AVIA releases OTT Study in Singapore at its first OTT Upfront Showcase presenting premium content at its best
The Asia Video Industry Association (AVIA) has released a new research study entitled Premium OTT – Building its Rightful Place in the Digital Market, to understand the usage of different video services in Singapore and attitudes towards them. The independent research study conducted by Milieu Insight was unveiled to agencies, advertisers and brands at AVIA’s first OTT Upfront Showcase where two of the region’s top premium video services, iQIYI and Viu, presented previews and … [Read more...] about AVIA releases OTT Study in Singapore at its first OTT Upfront Showcase presenting premium content at its best
