Hong Kong – Television news anchor, Anjali Rao, has resigned from her post at CNN International after five years to develop a new integrated lifestyle content platform. “After 15 years of news, I have become anxious to explore new opportunities in television and digital content distribution”, said Rao of her decision to part ways with the news giant. But Rao will not remain off-air for long. Along with manager and business partner, Brett Gullan, the two have joined forces with … [Read more...] about Anjali Rao leaves CNN for new media
Asia-Pacific
Medios is Snell’s new dealer
Singapore — Snell today announced that Medios Associate Private Limited is the company's new dealer in Singapore and Brunei. As a supplier of content creation hardware, Medios offers Snell products independently and as part of a range of integrated automated playout and asset management solutions engineered for the broadcast and AV industry. Vanessa Ching, vice president of channel marketing and communications for Snell APME, said, "Given the strengths our companies bring to the table, we feel … [Read more...] about Medios is Snell’s new dealer
Seeding mobile ad solutions
Singapore – Independent mobile ad network InMobi, today announced the acquisition of US-based Sprout, the leading platform for creating HTML5 rich media mobile advertising. This acquisition enables InMobi to address the complexity of planning, creating, distributing, and measuring of rich media mobile ads for brands and agencies in the Asia Pacific region and globally. Sprout works with brands such as including Chevrolet, Disney, Paramount Pictures and Sega to bring interactive mobile ads … [Read more...] about Seeding mobile ad solutions
Saugato Banarjee joins A+E Networks
New York/ Singapore – Alan Hodges, Managing Director, Asia Pacific for A+E Networks, announced today that Saugato Banerjee has joined A+E Networks as Director, Strategy and Business Development, Asia. Based in Singapore, Banerjee, who will report to Hodges, will oversee the creation and execution of the company’s strategic business development efforts to ensure the sustained expansion of the company’s brands across the Asia Pacific. Banerjee has had extensive experience working … [Read more...] about Saugato Banarjee joins A+E Networks
TV ad spend pays off
Global advertising rose 8.8% year-on-year in the first quarter of 2011 and television advertising posted the largest year-on-year gains, increasing its share of the pie among other traditional media like radio, newspapers and magazines by 11.9%, according to the new Nielsen Global AdView Pulse report. Television advertising increased from 63.5 percent to 65.3 percent in both developed and many emerging economies. Randall Beard, Global Head of Advertiser Solutions for Nielsen, said that this is … [Read more...] about TV ad spend pays off
Aliens invade AXN
Singapore – Sony Pictures Television’s networks, Asia, announced it has secured the rights from Turner Broadcasting System Asia Pacific, Inc. to premiere Falling Skies, the new drama series from DreamWorks Television and TNT Productions. The show is executive produced by Steven Spielberg and stars Noah Wyle (E.R). Falling Skies will premiere on AXN Beyond across South East Asia; and AXN in Taiwan, India and Korea later this year. It debuted in the U.S last month and a second season … [Read more...] about Aliens invade AXN
