Global video solutions provider, Accedo, announced that it has acquired Easel TV, the UK-based provider of advanced streaming technology and digital media solutions founded by well-known media executives Joe Foster and Bill Scott. Easel TV has a long track record of being a trusted technology partner of media companies and TV operators. The acquisition will bring the Easel TV SaaS platform and the Accedo award-winning Accedo One SaaS platform under one roof and further strengthen Accedo’s … [Read more...] about Accedo acquires Easel TV, accelerates OTT product offering
Accedo
Accedo Report Highlights Energy Use of Video Streaming
A new study from Accedo has found a high variation of energy consumption between various streaming devices, with TVs alone being the most efficient. The study, which looked at the energy usage of various streaming devices and a number of popular streaming applications, also found that autoplay content dramatically increases energy consumption. Accedo tested various scenarios at application level, implementing changes around bitrate, resolution and dark mode versus light mode, to evaluate … [Read more...] about Accedo Report Highlights Energy Use of Video Streaming
5 Crucial features OTT providers will need in the coming years
Technological innovation and shifts in viewing behaviour have led to a massive boom in the OTT market in the last decade. A report from Juniper Research concludes that the number of active on-demand subscriptions will increase by 65% from 2020 to 2025. The market is extremely fast moving and if video providers want to stay competitive, they need to look ahead at what to focus on next. Here we outline the key features we think will be crucial for OTT in the years ahead. In-car … [Read more...] about 5 Crucial features OTT providers will need in the coming years
Navdeep Aswal joins Firstlight Media to meet growing India, MENA demand
With market traction fueling new growth opportunities in India and beyond, Firstlight Media announced that Navdeep Singh Aswal has joined the company as Head of Sales, India and MENA. Aswal, who has helped Tier 1 operators and media companies select and deploy OTT platforms for more than 15 years, will build on Firstlight Media’s initial successes in the Indian market. India’s aha entertainment service has leveraged the efficiency and rapid time to market of Firstlight Media’s breakthrough … [Read more...] about Navdeep Aswal joins Firstlight Media to meet growing India, MENA demand
Differentiating the sports OTT experience
After a year of experiencing sports like never before, viewing habits have changed significantly. Sports content providers have needed to respond to the challenges of unpredictable live events and the lack of content, as well as react to consumer’s changing habits. This has resulted in a careful balancing act, with providers needing to manage viewer’s expectations while also generating excitement and engagement around key sporting events. The impact of sports OTT There is no disputing the … [Read more...] about Differentiating the sports OTT experience
Accedo announces support for AWS for Media & Entertainment initiative
Accedo, a video experience pioneer, announced support for the AWS for Media & Entertainment initiative from Amazon Web Services (AWS) to accelerate experimentation of over-the-top (OTT) video strategies with Accedo Orchestra. AWS for Media & Entertainment is an initiative featuring new and existing services and solutions from AWS and AWS Partners, built specifically for content creators, rights holders, producers, broadcasters, and distributors. AWS adds the newly announced Amazon … [Read more...] about Accedo announces support for AWS for Media & Entertainment initiative
