What is your strategy for Asia? Is it similar to any other region – why? We are only 100 days into our launch in Asia (as of APOS). Just like everywhere else in the world where we have launched, our early adopters have always been consumers who are digitally-connected, tech-savvy, have smartphones and an iTunes account. We want to win subscribers through the quality of our content and our technology. Firstly, our exclusive content is a key differentiator. Our top priority is to … [Read more...] about One on one with Reed Hastings
Channel: OTT
Asian OTT playing fields
The Asia-Pacific region is now a favourite haven for medium-to long-term over-the-top video streaming services. Since 2015, broadband adoption has seen notable market traction in several countries including Australia, Singapore, Hong Kong and Japan. In light of the implementation of various OTT initiatives by local and out-of-market OTT players, Asia may eventually become one of the world’s liveliest OTT playing fields. Australian OTT had a busy first quarter in 2015, with three OTT services … [Read more...] about Asian OTT playing fields
Netflix’s binge scale
Beverly Hills, CA- Netflix members around the world are making their own rules when it comes to watching TV. Instead of one episode per week, Netflix members choose to binge-watch their way through a series - that is, on average, finishing an entire season in one week. Though binge-watching is clearly the new normal, not all series are enjoyed the same way. Netflix has unveiled The Binge Scale, revealing which shows we devour and which we savour. Netflix examined global viewing of more than … [Read more...] about Netflix’s binge scale
Hibana –Spark- on Netflix
Tokyo, Japan- Netflix announced that Hibana -Spark-, its latest Japanese original series, is now available on the service. Hibana -Spark- joins the diverse slate of Asia-produced Netflix original titles introduced by the service to audiences across Asia since its global launch in early 2016. Hibana -Spark- is also the first Japanese local original series that was entirely shot and processed using ultra high-definition 4K technology, bringing more color to storytelling. This is in line with … [Read more...] about Hibana –Spark- on Netflix
Netflix partner with Phantom Films
Mumbai, India- Netflix Inc. announced a new Netflix original series based on the critically-acclaimed best-selling novel Sacred Games by Indian author Vikram Chandra. Shot on location in India, this Hindi-English series will be produced in partnership with Phantom Films; one of India’s leading production houses, and be available to Netflix members globally upon completion. Set in Mumbai, Sacred Games delves into the city’s intricate web of organized crime, corruption, politics and espionage … [Read more...] about Netflix partner with Phantom Films
Julie’s Greenroom on Netflix
Beverly Hills, CA- Netflix has announced that award-winning actress Julie Andrews will star in Julie’s Greenroom, a new preschool show from The Jim Henson Company that features an all-new puppet cast of kids learning about the performing arts. The series will be available exclusively to Netflix members globally in early 2017. Andrews, who created the series with her daughter Emma Walton Hamilton and Judy Rothman-Rofė, will executive produce and star as Ms. Julie - the director of the … [Read more...] about Julie’s Greenroom on Netflix
