Indian multi-media entertainment powerhouse Viacom18 Media Pvt Ltd (a 50:50 joint venture between Viacom Inc and Network18) revealed the identity of their soon to be launched Indie music and sub culture channel on February 5. PepsiCo India is the title sponsor of the channel. Pepsi MTV Indies will be the world’s largest platform for independent sub cultures and has been built in collaboration with a collective of artists and supporters of the … [Read more...] about Pepsi and MTV India create world’s largest indie platform
OTT
Television and display Internet ads dominate in 2013
Nielsen – While measured in a smaller subset of countries, display Internet ads grew by more than 32 percent in the first three quarters of 2013 compared to the same time period for the year prior. Internet ads are proving to be the “diaper dandies” of the ad industry and marketers widely consider them to be rapidly growing in importance. If the medium’s rapid growth is any indication, marketers projections are on the money. Despite the rapid growth of display … [Read more...] about Television and display Internet ads dominate in 2013
Seven secures Masters Tournament
The Seven Network has confirmed an agreement has been reached with Augusta National Golf Club to broadcast the Masters Tournament, regarded as the most important professional event in golf. The agreement comes in time for Seven to broadcast Adam Scott’s defence of his 2013 Masters title. Seven’s agreement with the Augusta National Golf Club delivers exclusive free broadcast television rights as well as opportunities across Seven’s digital platforms, including online, IPTV, … [Read more...] about Seven secures Masters Tournament
Metan secures Jeremy Lin doc ​for China
Los Angeles – Metan Development Group (Metan) has secured the exclusive distribution rights for theatrical, television and online for the hit documentary Linsanity, the life story of basketball sensation Jeremy Lin, for the territory of Mainland China. The documentary launched exclusively online on IQiyi, China’s leading advertiser supported online television and movie portal via its sub-brand PPS Video. After only two weeks, the film has garnered over four million … [Read more...] about Metan secures Jeremy Lin doc ​for China
Media Prima announces volume deal with ​Disney
Bangsar – Media Prima Berhad (“Media Prima” or “MPB”), Malaysia’s largest fully-integrated media group has renewed a multi-genre volume deal agreement with The Walt Disney Company S.E.A (“Disney”) to bring some of the world’s contemporary and classic blockbusters and television series for MPB’s television networks and its cutting-edge online video portal, Tonton. Marvel's Agents of S.H.I.E.L.D. (Photo Courtesy of Walt Disney … [Read more...] about Media Prima announces volume deal with ​Disney
CBeebies SVOD service goes to South Korea
Seoul, South Korea – BBC Worldwide has announced a deal with KT Corporation, a leading South Korean telecommunications provider, to launch a CBeebies SVOD service on KT olleh TV. Over five million KT olleh TV viewers will have access to the vast library of CBeebies programmes on their IPTV platform, including highly rated pre-school programmes such as Tweenies, Bits … [Read more...] about CBeebies SVOD service goes to South Korea