Indian multi-media entertainment powerhouse Viacom18 Media Pvt Ltd (a 50:50 joint venture between Viacom Inc and Network18) revealed the identity of their soon to be launched Indie music and sub culture channel on February 5. PepsiCo India is the title sponsor of the channel. Pepsi MTV Indies will be the world’s largest platform for independent sub cultures and has been built in collaboration with a collective of artists and supporters of the … [Read more...] about Pepsi and MTV India create world’s largest indie platform